Youtube channel of the associations

In 2005 Jawed Karim, Steve Chen, and Chad Hurley create Youtube to create a platform where video content can be shared. In less than a year, Youtube received 250 visitors daily. Currently, if you sit for a week to watch Youtube, you will only have seen what has been uploaded in 60 seconds. Is the second most visited page in the world.

But what is Youtube?

Youtube can be considered a video platform, a website, a social network, a mass media, a search engine -in fact, the second most used after Google- and even a job.

Youtube is undoubtedly the most popular medium for sharing video content; but we must not forget that it is only a medium: what matters is the quality of the content we share.

Many people often complain that YouTube changes its positioning criteria and internal policies, which is detrimental to certain videos.  But there is one formula that never fails: to create quality content that is useful to our target audience.

If there is one thing we have to thank platforms like Youtube for, it is making us see the potential that video content has to convey messages and give visibility to our brand.

Today, the video represents more than 80% of web traffic. One-third of all the time users spend online is devoted to watching videos. 60% of viewers will interact in a video publication before a text publication

What is important when creating a Youtube channel and giving good visibility to your company’s videos?

Be clear about the channel’s strategy: what message we want to convey and what kind of content we are going to create to convey it.

Once we publish content, it is important that it is well organized to facilitate our user’s navigation through the channel. Using playlists to group videos is always a good option.

In addition, it is important that the brand identity is present in the channel. To do this, it is important to use our brand logo as a profile image and design a header according to our identity. In addition, updating these elements contributes to a better SEO positioning.

In addition, it is important that the brand identity is present in the channel. To do this, it is important to use our brand logo as a profile image and design a header according to our identity. In addition, updating these elements contributes to a better SEO positioning.

When we publish a video, we must use all the tools that Youtube offers us for its positioning: thumbnails, tags, cards…

But, above all, be aware that positioning is not the only important thing, but to create content of interest to our target audience.