Case stories

The Annual Budget: A key tool for association management

One of the most important aspects of ensuring the smooth operation of any association is the preparation of an annual budget.

Virtual coffee chats with partners: a simple way to strengthen the community and create new opportunities

Virtual coffee meetings offer numerous benefits. They provide a first-hand insight into members’ needs and concerns, help identify industry trends and uncover opportunities for collaboration. Furthermore, they encourage the exchange of best practice amongst professionals who, in many cases, would otherwise not have the chance to meet in other settings.

Multitasking: managing several projects without losing control

Managing multiple projects doesn’t mean doing everything at once. Learn how to plan, prioritise and stay in control without losing sight of the bigger picture.

Customer Journey in associations

What is the customer journey and why is it important?

What is a webinar and how to organize it successfully

Webinars have established themselves as the go-to tool for sharing knowledge and capturing qualified leads in the digital space. But what are the keys to making them a success? Below is a breakdown of the most important aspects of this format.

Supplier coordination: guaranteeing success

Discover how to coordinate suppliers efficiently to guarantee quality and success in every event and publication. The proven method.

Banner design: how to capture attention

A banner is not just decoration. Discover how to design it strategically to capture your visitors' attention and guide them to action.

What our body communicates

Communication goes far beyond words. While we often focus on what we say, the reality is that a large part of the message we convey depends on non-verbal elements such as posture, facial expressions, eye contact, gestures and tone of voice.

Marketing Opportunities

Marketing opportunities are defined as “any interaction, action or relationship that can generate visibility, trust or business for the organization”.

The art of communicating value: the internal newsletter as a strategic pillar

In the complex ecosystem of professional associations, effective communication serves as the definitive bridge between technical management and members’ perception of value.

Weapons of seduction for your messages

Communication isn’t just about spouting facts. Discover the tricks and chemistry you need to captivate your audience and ensure your message makes an impact.