Welcome to marketing
Marketing is the group of techniques and studies that are intended to improve the commerzialitation of a product.
Its aim is to attract, retain and build customer loyalty by the satisfaction of their needs, which have to be identified to accommodate our actions to them.
Is the identification of consumer needs the objective of marketing?
Or is it generate these needs?
In Rabuso we understand that all members of the associations we manage are customers, and the key to capture them and retain them is to generate value for them.
The association must provide positioning and differentiation to its members, which helps the segmentation and give everyone what they need individually.
From Rabuso, and our associations, we offer the following services where marketing is very important: events, communication, services, etc.
A lot has been done, but much remains to be done.