The power of nonverbal communication: Much more than words
In a world where communication is key to leading, connecting, and creating impact, we often forget that what isn’t said also communicates. In fact, it’s estimated that over 70% of the message we convey comes from non-verbal communication. Understanding and applying its elements correctly not only enhances our interactions with others but also strengthens outcomes in professional and organizational settings.
Non-verbal communication is expressed through different dimensions. Each one provides essential information and, together, they form a complete message that directly influences how we are perceived.
- Kinesics: the language of the body
Kinesics refers to bodily movements: facial expressions, gestures, posture, and motion. These actions—often unconscious—reveal emotions, attitudes, and intentions.
An open posture, direct eye contact, and facial expressions consistent with the verbal message foster trust and warmth. Conversely, crossed arms, avoiding eye contact, or fidgeting can signal insecurity, disinterest, or discomfort—even if the words themselves say otherwise.
- Paralinguistics: how we say what we say
Paralinguistics covers the vocal elements accompanying speech, such as tone, volume, pace, pauses, and even silence.
The same sentence can be interpreted very differently depending on how it’s delivered. A warm, measured tone can convey closeness, while a fast pace or monotone voice may breed confusion or emotional distance. Mastering paralinguistics means modulating your voice consciously to reinforce your message and connect emotionally.
- Proxemics: managing physical space
Proxemics studies how we use space when interacting. The distance we keep communicates levels of trust, respect, or dominance.
In face-to-face meetings, sitting too far away can create a sense of coldness, while invading personal space can cause discomfort. Learning to interpret and manage these spatial cues is key for fluid, balanced relationships—especially in multicultural contexts where norms may vary.
- Haptics: the language of physical touch
Haptics involves using touch as a form of non-verbal communication. A firm handshake, a pat on the shoulder, or a light touch can convey support, respect, or empathy.
However, context and culture are crucial. What’s considered friendly in one environment may be intrusive in another. The key is to use touch appropriately and respectfully.
- Personal appearance: coherence and impact
How we present ourselves—our attire, grooming, and style—is also part of non-verbal communication. A well-considered appearance, aligned with the setting and our role, reinforces the message we want to convey.
In professional environments, projecting an image that reflects the organization’s values not only builds trust but also positions the individual as a leader. Personal appearance should be a purposeful tool aligned with objectives, not a random choice.
Communicating with intention to achieve results
Non-verbal communication isn’t improvised: it’s trained. Paying attention to how we move, speak, position ourselves, and present our image allows us to align form with substance. When that alignment occurs, communication gains strength, authenticity, and influence.
In a world where every detail matters, mastering non-verbal communication is not just a bonus—it’s a competitive advantage, a powerful tool for leaders, organizations, and professionals who aim to leave a mark and achieve real results.
