The importance of the video in the communication today

This article is easy to write if its author watches the keynotes by Steve Jobs at Apple, becouse the co-founder of this company, was probably the best business man presenting a product with the support of a huge screen.

Great speaker, probably Jobs had not been the famous person that he was without this big screen behind, where he selected images of the Macintosh, iPod, Ipad or Iphone.

The presentations by Steve Jobs had four important aspects, among others:

• The importance of the message
• Highlight the strenghts
• The forze of the image
• The brand

These four aspects make important the video in order to communicate.

From Rabuso, and to our associations, we have the chance to make these videos that through these four aspects can be important to our way of communicating.

Steve Jobs changed the world’s way of communicating, and by himself, the way of present a product.

Visionary, he opened a new road. Let’s walk for it.