The importance of promoting your work
No matter what area you work in, promoting your work is an essential part of getting it out there into the world. It’s the way you get to show people all the time and effort you have put into creating something new.
However, promoting your work isn’t something that should be left to the last minute. A good promotion of your work begins before you have even started to work on your project.
But why should we care about promotion? Isn’t it more fun to just get in to the thick of it and enjoy the work at hand? Who cares if people know about it?
It all comes down to what you wish to accomplish with your project. If your only goal is to enjoy yourself, then go ahead and have fun! However, this may be due to it being more of a hobby than your full-on work. Normally, when we pour our heart and soul in to creating something, no matter what kind of work, we want to show others the fruits of our labour. And that is where promotion comes into the picture.
Where do I start?
Planning is an essential part of the promotional process. We must consider many different things:
- Why should people care about my work?
- Who is it aimed at?
- Who is my target audience?
- And what is the purpose of my work?
Knowing the answer to these questions will enable us to focus on the right strategies to then go out there and promote, promote, promote!
The different ways to promote your work
There are several different ways to promote your work.
Social media allows you to connect with people that have the same interest as you and might find your work interesting, and it is a great way to reach a platform full of people from all over the world in a fast and inexpensive way.
Networking is a classic way of getting the word out there on your work. Getting to know people and showing them personally why they should care, and what’s interesting about what you, and it then be passed on through word of mouth.
Owning your own website is also very practical since it is a way of having everything about you and your work in one place where everyone has access, and it can be constantly updated with new information. Also, people tend to forget many things, but if they only remember your website, they can access all the information there!
Lastly, another way to promote yourself is through the means of advertisement. Thinking of creative ways of promoting what you do and placing it in a strategic platform or area where you know your audience will see and will want to know more.
All in all, the best way to promote your work is to just do it! Once you get started you will se the benefits of letting the world know you are here, and you have something to say.
