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The magic of the words: How to write selling contents without selling

One important part of our communication is based on the writing. With words we can reach many more people and influence them.
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Figure it out yourself!

You will be surprised to know that the achievement of results and goals depends exclusively on you. What will determine your improvement in planning and reaching your goals is your attitude and your perspective of reality.
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Giving voice to the protagonists

Interview comes from the Latin term "intervidere", which means "to see each other".
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Management of external communication of associations

This kind of communication expresses the image of an association, not only the bright side but also all the topics about its activities. The main ideas are: who we are, what we do and how we do it, but they are not the only highlights.
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The importance of Word of Mouth in the digital era

The arrival of the digital era along with social networks and new digital marketing techniques are a reality in our day to day, and especially in business.
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What is “Event Marketing”?

It is a strategy that makes a memory last in the memory of the consumer.
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How to sell through the image

The way to sell through the image is usually with ads. There are many types of ads, but all must have these 5 basic keys.
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How to persuade an audience

To create an effective speech and make the audience act, it is necessary to have a good structure and be as accurate as possible when describing what you want to get from the public.
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Navigating through red and blue oceans

In the year 2000, the USA’s wine industry had the largest aggregate consumption of wine in the world but was overcrowded by national wineries that were competing with other imported labels, in other words, they were navigating across a ‘Red Ocean’.
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What is Service Design Thinking?

It is a different approach on the service design that is focused on clients and not as much on the organizations which produce these products or services.