I don’t want to sell you, I want you to buy me

In this market so full of stimuli, it is difficult to stand out from the great variety of options and channels that consumers can access. Thus, there are numerous sales techniques, such as neuromarketing, which is based on psychological phenomena in a subtle way to guide and make potential customers make irrational decisions.

Some tips and tools to facilitate these commercial tasks are discussed below:

“A picture is worth a thousand words”: The importance of visuals in the buying decisión

It is very important to work on the visual part of the communication you launch. The impression you give is essential to attract customers, so you must take care of your image and give a good impression whether it is physical, by telephone or in audiovisual format.  Language, clarity and positivity in your messages must be taken care of.

Sales through emotions

Generating positive emotions in the customer and a positive memory of the interaction can help a potential doubter to choose your product/service over that of your competitors.

This is achieved by creating a cordial relationship based on credibility and empathy. Be friendly and polite, express yourself clearly and simply, so that the consumer understands what you want to offer.

Word of mouth

The preconceived image that consumers have of what it is, the benefits of your product or the brand image generated, is what they know about you. This information is obtained through what other customers say about you (ratings, recommendations, comments, etc.).

It is always better that other people talk about our business than ourselves, as the opinion will seem much more sincere and will penetrate more deeply into the user’s subconscious, being reflected in the purchase intention. A good example would be the use of testimonials.

Research the potential customer

Before starting a campaign, it is very useful to research the person you are going to call or visit. You should prepare the sales arguments very well and personalise these commercial actions to the interlocutor you are dealing with and know their limitations or things they are interested in and what they are not interested in. If they contact your company, it is interesting to know beforehand the reasons why they have made this interaction.

In short, when working on your commercial strategy, try to apply all of these tips to maximize results. We hope they will be very useful!