How to use webinars to sell?


Webinars or online seminars are a great tool to promote our sales given their versatility and permanence over time. However, to create a quality webinar that turns into sales and profits, we must consider several aspects:

  1. Who is our customer?

In any business, this is the first question we must ask ourselves. It is essential to create a portrait of our clients to use it as a basis for all our marketing strategies. How old are they? What is their job? What media do they consult? What are they worried about? What are their needs?

Once we have the answers to these questions, it will be much easier for us to create content for them and adapt our methodology.

  1. A good product.

Once we know our potential customers’ needs and interests, we must offer a product that appeals to them and adds value.

We must know how to convey to these potential customers what our product or service consists of and what they will achieve with it.

  1. A funnel.

Yes, you read it right.

In Digital Marketing, all the actions we carry out from the moment we create the content until we get a sale are known as the conversion funnel. These funnels apply to any business and have several parts, from customer attraction to the end of the sale.

In the case of webinars, a sales funnel should have three phases:

  • Before the webinar

The customer finds a landing page that takes him to the registration form. The customer is interested, so they register and receive a confirmation email with all the data.

  • During the webinar

During this session, a commercial script should be used covering all the points of interest like what the product consists of and the many reasons to buy it. It is important that this script is eye-catching and develops a need for the client.

  • After the webinar

When the webinar ends, some actions must be carried out for the purchase to take place, such as follow-up emails, new offers, etc.

It is crucial that, both during the webinar and afterwards, messages we use messages that create an impact on customers. To do so, we can employ strategies such as mental triggers like urgency, scarcity, or exclusivity.

When this process ends, we must reflect on the results obtained to see if something fails in the process for the future. Because of this, it is essential to contact customers to find out their opinion. Similarly, we should also study the metrics provided by the online platforms.

If you listen to your customers, have a good product, and use a good conversion funnel, your webinars will sell much more!