How to sell through the image
The way to sell through the image is usually with ads. There are many types of ads, but all must have these 5 basic keys.
Structure
An advertisement usually has these elements:
– Main image
– Product.
– Logo.
– Headline
– Slogan.
The impact of the image
An image of great photographic quality that causes impact and fits with the message of the advertisement.
Simple text
An ad does not contain the same information than a catalogue, so the text that accompanies the image in the ad has to fulfill the saying: “less is more”
To emphasize the benefits of the product
Making the clients see what they can do with the product or service works better than emphasising the product or service itself.
To create expectation
In graphic advertising it works very well to create expectations for people.
Since we are offering a limited amount of information, the ad must be impressive enough for the viewer to want to know more.
Therefore, a “call to action” must also be included. For example: Enter now!.
