Digital marketing in publications

The digital marketing is all those techniques from the offline world that are imitated and transferred to a new world: the online and digital.

And, nowadays, is so important because:

  • Increased reach of our target audience
  • Development of brand loyalty, in our case to associations.
  • Improve customer service
  • Increase SEO on our website
  • Speed
  • Faster and real-time results
  • And costs are reduced

Moreover. the 7 most important elements are the following:

  • SEO: Search Engine Optimization, allows you, when someone search for a website, for example “European Demolition Association” or other, the company’s website appears in the first places.
  • CONTENT MARKETING: It is a technique of creating and distributing relevant and valuable content to attract, acquire and draw attention of a well-defined target audience, with the aim of encouraging them to become future customers.

With this type of marketing you can generate influential and relevant content such as blog posts, infographics, images, videos, among others, in order to solidify the presence of your brand.

  • INBOUND MARKETING: It is a strategy based on attracting customers with useful, relevant content and adding value at each stage of the buyer’s journey.

Potential customers find a company through different channels such as blogs, search engines and social networks.

  • SOCIAL MEDIA MARKETING: Marketing implemented in social networks, provides the opportunity to generate traffic in a social network and, due to that, more people know and interact with the brand through relevant publications.

In this way you can create a community of followers identified with the values of the brand and become potential customers.

  • SEM: It implies paying to appear as an advertiser in the first positions of a certain search.
  • KEYWORD: It is the term that people use to navigate on a topic in the major search engines. Using them correctly and knowing which are the most searched keywords related to your online business it’s one of the most relevant things to get a position in search engines.
  • INFLUENCERS: A person who talks about a specific topic, and by their presence and influence in social networks.