How to create and manage your association’s presence on social networks?
Not everything works when it comes to managing social networks. Before creating an account, in this case with a professional profile for an association, it is necessary to analyze some essential aspects such as the audience, what we want to communicate or what will be the image we want to convey.
With all this information, it is time to decide which social networks are best suited to the profile of an association because there is a big difference between a professional and personal profile. This is why management is essential to build trust in customers or potential customers who visit our accounts.
There are a multitude of social networks, each one aimed at a different audience and with a very varied purpose. In the case of Instagram, it is an application consumed by a young audience, mainly between 16-24 years old, although there is also a high percentage of users between 24-34 years old. As it is a very visual and easy network with a wide variety of content, it has a much greater reach. However, LinkedIn is a platform with a more professional profile, where the highest percentage of users is between 24-34 years old, as its content is aimed at the work and professional environment. Our profile
Key points to manage professional social networks
- Determine the association’s target audience.
- Create an account only on the social networks aimed at this audience. Having many accounts does not mean having more presence.
- Publish content that is adapted to each social network, each account must have its own personality.
- Use multimedia content, whether images or videos to improve positioning and attract attention.
- Not only share content of the association but also information and news related to the guild that may be of interest to followers.
- Interact with other users through comments and sharing their content.
- Link publications to the website where they can find more information.
- Include links to networks on the website since people spend more time on networks than visiting a website.
- Use hashtags and links to improve positioning.
- In addition, there are platforms that allow the management of networks in a simpler way.
How does Rabuso manage social networks?
Rabuso is a company specialized in providing solutions to business associations and professional groups. Therefore, we have three social networks, LinkedIn, Twitter and Facebook. We also have a YouTube channel to share and publish multimedia content.
Due to the large number of associations we manage, we use Hootsuite, a platform that allows us to schedule publications, view previous ones, upload images and videos, use hashtags,… and all from the same place, facilitating their management and control.
We also adapt the messages to each of the networks and, although they are professional accounts, we must remember that associations are made up of people and that they communicate with other people. Therefore, we must take advantage of the ease and closeness that the networks provide to interact through them.
Most of our audience is mature, interested not only in our news but also in news related to the sector, so we share information that may be of interest to users.
It should be clarified that social networks are not the only tool to communicate and be in touch with customers. The website, press releases or newsletters are also a way to connect with people. All these tools do not work individually, there has to be a connection between them that guides users to navigate from one place to another.
