{"id":3875,"date":"2021-05-06T11:14:13","date_gmt":"2021-05-06T09:14:13","guid":{"rendered":"https:\/\/www.rabuso.com\/en\/?p=3875"},"modified":"2021-05-06T11:14:13","modified_gmt":"2021-05-06T09:14:13","slug":"how-to-create-and-personalise-an-associations-youtube-channel","status":"publish","type":"post","link":"https:\/\/www.rabuso.com\/en\/blog\/cases\/how-to-create-and-personalise-an-associations-youtube-channel\/","title":{"rendered":"How to create and personalise an association’s YouTube channel?"},"content":{"rendered":"

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Did you know that if you sit down for a week to watch YouTube videos, you will only have been able to watch the content posted in 60 seconds?<\/p>\n

YouTube is a well-known and globally used platform that offers a large amount and variety of content. A place where it is becoming increasingly difficult to gain a foothold due to the great competition that exists.<\/p>\n

This is why it is essential to create a different YouTube channel that offers innovative, quality content aimed at a specific audience.<\/p>\n

In this case, we are going to focus on how to create a channel for an association.<\/p>\n

Why have a professional channel?<\/h2>\n

First of all, Youtube is the second most visited website<\/strong> in the world and the second most visited search<\/strong> engine after Google. 80% of its web traffic is video, so the main content is quite targeted, unlike other platforms.<\/p>\n

While it is true that in some cases it is considered a social network and a platform for creating personal content, organisations, companies and associations can also take advantage of it to publicise their brand and activities.<\/p>\n

Although business associations have traditionally been more focused on generating written content, the above data support the fact that video is the preferred format of internet users, so it is necessary to dedicate time and resources to create a YouTube channel and feed it with content.<\/p>\n

Just as in many cases there are personal channels with an image that differentiates them from the rest, it is also possible to create a serious<\/strong>, professional channel that allows quality content to be disseminated to the target audience. It is a less exploited content and profile than personal accounts but with the same impact on interested users.<\/p>\n

In addition, the YouTube channel can complement the website, inserting the videos and providing feedback on both sides as a communication strategy.<\/strong><\/p>\n

 <\/p>\n

Key points of a partnership channel<\/h2>\n