{"id":3834,"date":"2021-04-15T13:34:33","date_gmt":"2021-04-15T11:34:33","guid":{"rendered":"https:\/\/www.rabuso.com\/en\/?p=3834"},"modified":"2021-04-15T13:34:33","modified_gmt":"2021-04-15T11:34:33","slug":"how-to-create-and-manage-your-associations-presence-on-social-networks","status":"publish","type":"post","link":"https:\/\/www.rabuso.com\/en\/blog\/cases\/how-to-create-and-manage-your-associations-presence-on-social-networks\/","title":{"rendered":"How to create and manage your association’s presence on social networks?"},"content":{"rendered":"

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Not everything works when it comes to managing social networks. Before creating an account, in this case with a professional profile for an association, it is necessary to analyze some essential aspects such as the audience, what we want to communicate or what will be the image we want to convey.<\/p>\n

With all this information, it is time to decide which social networks are best suited to the profile of an association because there is a big difference between a professional and personal profile. This is why management is essential to build trust in customers or potential customers who visit our accounts.<\/p>\n

There are a multitude of social networks, each one aimed at a different audience and with a very varied purpose. In the case of Instagram, it is an application consumed by a young audience, mainly between 16-24 years old, although there is also a high percentage of users between 24-34 years old. As it is a very visual and easy network with a wide variety of content, it has a much greater reach. However, LinkedIn is a platform with a more professional profile, where the highest percentage of users is between 24-34 years old, as its content is aimed at the work and professional environment. Our profile<\/p>\n

Key points to manage professional social networks<\/h2>\n

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