![\"\"](\"http:\/\/www.rabuso.com\/en\/cms\/files\/RABUSO_Article_Presentation_Word_Mouth.jpg\")
<\/p>\n<\/p>\n
The arrival of the digital era along with social networks and new digital marketing techniques are a reality in our day to day, and especially in business.<\/p>\n
However, the power of word of mouth influences our purchasing decisions in a more direct way since, undoubtedly, it is one of the forms of communication that has greater credibility due to the sources where it comes from.<\/p>\n
Despite the fact that this technique has always been used, this branch of marketing has been coined some decades ago as WOM by its acronym Word of Mouth, which literally means from mouth to mouth.<\/p>\n
One of the key aspects of the management of business associations we do from Rabuso is the use of word of mouth through business networking that takes place in the events.<\/p>\n
From Rabuso we are fully aware of the importance of knowing how to transmit the message well.<\/p>\n
We must understand what we want to say in order to get the receiver to get and understand the message and the intention to want to spread it.<\/p>\n
<\/p>\n","protected":false},"excerpt":{"rendered":"
The arrival of the digital era along with social networks and new digital marketing techniques are a reality in our day to day, and especially in business.<\/p>\n","protected":false},"author":216,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[9],"tags":[],"class_list":["post-2152","post","type-post","status-publish","format-standard","hentry","category-news"],"acf":[],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t