![\"\"](\"http:\/\/www.rabuso.com\/en\/cms\/files\/RABUSO_formacion_service_design_.jpg\")
<\/p>\n<\/p>\n
Service design helps to create or improve services to make them more useful, usable, desirable for clients and efficient as well as effective for organizations.<\/p>\n
Basically, when you have 2 coffee shops right next to each other and each sells the same coffee at the same price, service design is what makes you walk into one and not another.<\/p>\n
This thinking process may be visualized as a sequence of different \u201ctouchpoints\u201d<\/strong> \u2013 moments when a customer interacts with a business (person-to-person conversation, website navigation, email, etc.).<\/p>\n Service design thinking is based on 3 main principles:<\/p>\n Service Design has plenty of tools, one of the most useful one is a Customer Journey Map that presents a customer experience through:<\/p>\n <\/p>\n In the context of the service-driven economy the service design thinking is crucial.<\/p>\n Dedicate it time and energy to make sure you are \u201cthe coffee shop\u201d everyone walks into.<\/p>\n","protected":false},"excerpt":{"rendered":" Service design helps to create or improve services to make them more useful, usable, desirable for clients and efficient as well as effective for organizations. <\/p>\n","protected":false},"author":216,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[9],"tags":[],"class_list":["post-1960","post","type-post","status-publish","format-standard","hentry","category-news"],"acf":[],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n
\n